Al Basateen
Village Compound
Digital Transformation Success in Saudi Real Estate
Client Overview
Al Basateen, a key player in the Saudi Arabian real estate market, represents excellence in property development and management. Located in a prime area and known for their quality developments, they needed to establish a stronger digital presence to match their physical portfolio’s prestige.
The Challenge
Al Basateen faced significant setbacks in their digital presence due to:
- Poor website visibility resulting from misguided outsourcing efforts
- SEO missteps that hampered online performance
- Need for swift recovery of online standing
- Requirement to enhance brand image in a competitive market
- Urgency to drive business growth through digital channels
Project Objectives
The primary goals for this digital transformation included:
- Recovery from previous unsuccessful outsourcing attempts
- Establishment of a robust online presence
- Improvement of occupancy rates through digital channels
- Implementation of SEO best practices
- Development of targeted PPC campaigns
- Enhancement of brand visibility in the Saudi Arabian real estate market
Results &
Impact performance metrics
01 E-commerce Performance
Comprehensive SEO Strategy
We implemented a meticulous SEO overhaul that included:
- Complete alignment with current SEO rules and policies
- Optimization of on-page elements
- Strategic content restructuring
- Implementation of effective off-page techniques
- Enhancement of search engine rankings through proven methodologies.
- Achieved significant organic traffic growth within the first six months
02 Digital Marketing Results
Digital Advertising Strategy
Our comprehensive digital advertising approach included:
Digital Advertising Strategy
- Targeted PPC campaigns focusing on key real estate keywords
- Customized ad content for the Saudi Arabian market
- Strategic bid management for optimal ROI
- Location-based targeting for property seekers
- Arabic and English language campaign optimization.
Social Media Advertising
- Meta Ads campaigns targeting high-intent property buyers
- Custom audience creation based on property preferences
- Lookalike audience development from existing clients
- Dynamic real estate ads showcasing property portfolios
- Instagram Stories and Reels ads for property showcases
- Remarketing campaigns to engaged audiences
Performance Metrics
- Average Click-Through Rate (CTR): 3.2%
- Lead Generation Cost: Reduced by 45%
- Ad Engagement Rate: 4.8%
- Conversion Rate from Ads: 2.8%
- ROAS on Property Campaigns: 4.2x
PPC Performance
- Clicks Increase from 37.2 to 40.1K.
- Impressions Increase from 3.9M to 4.3M
- Conversions Increase from 2.49K to 2.77K
- Cost per Conversion Reduced to SAR 11.02 (a drop of SAR 2.01).
03 Market Expansion Success
Social Media Management
Content Strategy
- Posting schedule across all platforms
- Professional property photography and videography
- Virtual property tours and walkthrough videos
- Market insights and real estate trends content
- Community and lifestyle-focused posts
- Behind-the-scenes property development updates
Platform-Specific Approaches
- Instagram: Visual storytelling of properties
- Facebook: Community engagement and lead generation
Engagement Results
- 300% increase in social media followers
- 250% growth in social media engagement
- 4.8/5 average response rating
- 85% increase in social media inquiries
- 180% improvement in social lead quality
Community Management
- 24/7 response management system
- Multilingual customer service (Arabic/English)
- Property inquiry handling workflow
- Social listening and brand monitoring
- Reputation management and review responses
04 Business Benefits
Website Enhancement
The transformation included:
- User experience optimization
- Enhanced navigation systems
- Mobile responsiveness improvements
- Loading speed optimization
- Integration of modern design elements
Comprehensive SEO Strategy
We implemented a meticulous SEO overhaul that included:
- Complete alignment with current SEO rules and policies
- Optimization of on-page elements
- Strategic content restructuring
- Implementation of effective off-page techniques
- Enhancement of search engine rankings through proven methodologies.
- Rank On 3rd position for the primary keyword “best compound in Jeddah”.
- Achieved significant organic traffic growth within the first six months
Digital Advertising Strategy
Our comprehensive digital advertising approach included:
Search Engine Marketing
- Targeted PPC campaigns focusing on key real estate keywords
- Customized ad content for the Saudi Arabian market
- Strategic bid management for optimal ROI
- Location-based targeting for property seekers
- Arabic and English language campaign optimization.
Social Media Advertising
- Meta Ads campaigns targeting high-intent property buyers
- Custom audience creation based on property preferences
- Lookalike audience development from existing clients
- Dynamic real estate ads showcasing property portfolios
- Instagram Stories and Reels ads for property showcases
- Remarketing campaigns to engaged audiences
Performance Metrics
- Average Click-Through Rate (CTR): 3.2%
- Lead Generation Cost: Reduced by 45%
- Ad Engagement Rate: 4.8%
- Conversion Rate from Ads: 2.8%
- ROAS on Property Campaigns: 4.2x
PPC Performance:
- Clicks Increase from 37.2 to1K.
- Impressions Increase from 3.9M to3M
- Conversions Increase from 49K to 2.77K
- Cost per Conversion Reduced to SAR 11.02 (a drop of SAR 2.01).
Social Media Management
Content Strategy
- Posting schedule across all platforms
- Professional property photography and videography
- Virtual property tours and walkthrough videos
- Market insights and real estate trends content
- Community and lifestyle-focused posts
- Behind-the-scenes property development updates
Platform-Specific Approaches
- Instagram: Visual storytelling of properties
- Facebook: Community engagement and lead generation
Community Management
- 24/7 response management system
- Multilingual customer service (Arabic/English)
- Property inquiry handling workflow
- Social listening and brand monitoring
- Reputation management and review responses
Engagement Results
- 300% increase in social media followers
- 250% growth in social media engagement
- 4.8/5 average response rating
- 85% increase in social media inquiries
- 180% improvement in social lead quality
Website Enhancement
The transformation included:
- User experience optimization
- Enhanced navigation systems
- Mobile responsiveness improvements
- Loading speed optimization
- Integration of modern design elements
Results and Impact
Performance Metrics
Overall
Achievement
- Achieved 99% occupancy rate
- 200% increase in qualified leads
- 150% growth in website traffic
- 45% reduction in cost per lead
- 85% improvement in lead quality
Social Media Performance
- 300% growth in social media following
- 4.8/5 average engagement rate
- 250% increase in social media inquiries
- 180% improvement in social conversion rate
- 90% positive sentiment rate
Advertising
Effectiveness
- 3.2% average CTR (industry average 0.98%)
- 4.2x ROAS on property campaigns
- 45% reduction in acquisition costs
- 2.8% conversion rate from ads
- 75% increase in brand search volume
Digital
Presence Impact
- 85% increase in brand awareness
- 92% improvement in online reputation
- 200% growth in organic social reach
- 150% increase in property viewing requests
- 95% client satisfaction rate
Business
Benefits
- Established strong market position in Saudi Arabian real estate sector
- Created effective brand differentiation
- Improved competitive advantage
- Enhanced digital footprint and online authority
- Increased property inquiries and viewings
Technical Implementation
1
SEO
Optimization
- Comprehensive keyword research and implementation
- Technical SEO audit and improvements
- Content optimization for local search
- Mobile optimization
- Load time optimization
- Local SEO strategy implementation
2
Digital marketing
Integration
- Multi-channel marketing approach
- Social media platform optimization
- Content strategy development
- Lead generation system implementation
- Analytics and tracking setup
3
Technology
Stack
- Meta Business Suite
- Google Ads Platform
- SEO Tools Suite
- Advanced Analytics Systems
- Social Media Management Tools
- Content Management Systems
Integrated Marketing Approach
1
Cross-Channel Strategy
- Synchronized messaging across all platforms
- Integrated campaign tracking and attribution
- Consistent brand voice and visual identity
- Coordinated content distribution strategy
- Multi-channel remarketing approach
2
Content Excellence
- Professional property photography and videography
- Arabic and English content optimization
- Local market insights and trend analysis
- Property showcase videos and virtual tours
- Educational content about property investment
3
Marketing Automation
- Automated lead nurturing workflows
- Integrated CRM system
- Automated property alerts
- Multi-channel campaign scheduling
- Performance tracking and reporting
Success Factors
- Strategic approach to digital recovery
- Focus on local market understanding
- Integration of multiple digital channels
- Continuous optimization and improvement
- Data-driven decision making
Project Timeline
- Initial Assessment and Strategy Development
- Technical SEO Implementation
- Content Optimization and Development
- PPC Campaign Launch
- Continuous Monitoring and Optimization
- Achievement of Target Metrics
Looking Forward
The success of Al Basateen’s digital transformation demonstrates the power of strategic digital marketing in the real estate sector. Their journey from digital challenges to market leadership showcases the importance of professional digital marketing implementation.